Charleston SC Metro Real Estate: The Different Faces of Realtors

Realtors are people!  Like people in any given profession we all have different personalities and different reasons for being in this business.  These personalities and reasons usually dictate the way we approach the real estate business.   I've assembled a list of a few of the different faces of Realtors, each with their own strengths and weaknesses:

• The Salesman - the salesman does whatever it takes to sale a house.  They may show up at an open house and do some cleaning or they may inflate a property in description and photos to draw attention to it.  The salesman may seem a bit too pushy but they are also the ones who tend to get buyers off the fence about buying.  (Annette Bening in American Beauty)
  

• The Consultant/Teacher - The Consultant takes pride in the fact that he/she knows something that the average person does not and is usually eager to pass that knowledge along.  For most the teaching process meets an elementary ego need.  They are usually helpers and get great satisfaction from helping others.  The Consultant is usually not pushy and demonstrates a little more patience with buyers and sellers.
  

• The Marketer - you know this person.  It is the person that is constantly sending you mass emails about their business or sending you recipe postcards.  They are marketing themselves and then once you hire them they market your property with the same vigilance.  They go above and beyond the normal marketing.  They utilize flyers, postcards, social media, personalized property websites, etc.  
  

• The Lister - there is an old saying in real estate, "List to Live."  The agents that are strickly listing agents usually carry anywhere from 10-30 properties on their books at all times.  They have little patience for working with buyers and often will either refer the buyer to another agent or pass on them all together.  Sometimes the Lister will stop at nothing to list a house, including allowing a house to be overpriced.  They know eventually the seller will get tired of waiting and drop the price on the house to where it should be to sell. 
  

• The Geek - the Geek is not always recognizable.  Today's Geek doesn't always have wierd looking glasses, a sinus problem, braces, and a calculator in his front shirt pocket.  In Real Estate, the term Geek is not a derogatory term.  It is a term that references those who know the ins and outs of how to utilize technology to reach buyers and sellers.  The Real Estate Geek understands the importance of a powerful website, search engine optimization, blogging, social media, smart phones, etc.   
  

• The Old Schooler -these are the Realtors that have been in the business for 20 plus years.  The Old Schoolers are a valuable resource in knowledge and information.  The best of the Old Schoolers embrace modern technology and have left behind the old ideas of guarding information tightly as a means of job security. 
  

Very few Realtors fit only one category.  As with most people in the world, Realtors are dominant in one or two (maybe more) of the categories and may show traces of the others from time to time.  For Realtors it is important to identify your strengths and manage your weaknesses.  For buyers and sellers, think of these personality/professional sets and identify which is the most important to you.  Then find the Realtor that best fits that set, and one that you can trust.

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